Total Email Marketing

Feature

• Planning effective, integrated e-mail campaigns
• How to rapidly build a quality house list
• Sourcing opt-in B2C and B2B lists
• Ethical and legal constraints
• Tools for managing inbound and outbound e-mail
• Designing HTML and text format e-mails for maximum response
• Writing engaging copy
• Key issues in planning e-newsletters
• Measuring and improving e-mail campaigns

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Total Email Marketing